Logos & Brand Images202618 / 18

Marks & wordmarks

Eighteen marks — invented brands, real registers, one estate.

A logo has to survive being stamped, embroidered, etched and shrunk to a favicon, so each of these was drawn as line and flat colour rather than as an effect — nothing here depends on a gradient or a shadow to read.

Three of the brands are shown the way logo work actually happens: four directions each, from a drawn hive for a honey collective to a bean roundel for a roaster to a monogram wearing a coffee lid. The through-line is the drawing, not a house style.

What was made: Logo design; Wordmarks; Illustration

Logo & wordmark design in Christchurchfrom $550, fixed before it starts

Mt Summers EstateVineyard estate — engraved oval, one blue

MiroCoffee roaster — heavyset wordmark in a red box

MiroCoffee roaster — type arched around the bean

MiroCoffee roaster — roundel, the bean as the O

MiroCoffee roaster — sunburst poster lockup

The Cup CompanyCup maker — the name poured out of the cup

The Cup CompanyCup maker — stacked cups beside condensed type

The Cup CompanyCup maker — lid badge, blue on pink

The Cup CompanyCup maker — TCC monogram, lid on the C

Waiau Honey CollectiveHoney collective — the hive, drawn straight on

Waiau Honey CollectiveHoney collective — WHC with the hive in the C

Waiau Honey CollectiveHoney collective — circular seal

Waiau Honey CollectiveHoney collective — landscape lockup for the jar

HutchiesBuilders — the H crossbar is a carpenter’s pencil

HickinbothamHome builder — the ground drawn as an aquifer section

Pitcher PartnersAccountants — two Ps mirrored into one monogram

QuiltyPainter — one unbroken line, a sitter inside the head

del kathryn bartonArtist — an eye cut from a tilted square