Logo & wordmark design in Christchurch

What you get

The mark

Drawn as vector, so it never softens at any size.

Every file

SVG, PDF, EPS, PNG. Full colour, one colour, and reversed.

Lettering

The wordmark set and spaced by hand, not typed and left.

Clear rules

Minimum size, clear space and the backgrounds it is allowed on.

Full ownership

It is yours outright. No ongoing licence, no per-use fee.

How it runs

1. 01What it has to survive — Where the mark will actually appear.
2. 02A fixed quote — Before drawing starts.
3. 03Drawing — Shown at real sizes, on real backgrounds.
4. 04Handover — Every file, plus the rules.

Logo design I have done

• The Cup Company The cup’s eye, blinking on the brand pink — once at two seconds, twice at five.
• Brainstack One red, one kraft, and a set of shots that hold the same light.
• Marks & wordmarks Eighteen marks — invented brands, real registers, one estate.

Questions

How much does a logo cost in New Zealand?

From $550 here for a mark and wordmark with the full file set, quoted at a fixed price before the work starts.

Do I own the logo?

Yes, outright, with the working files. There is no ongoing licence and no fee for using it on something new.

How many concepts do I get?

Enough to make a decision, and each one is a real proposal rather than filler. The point is one mark that is right, not four that are nearly right.

Can you redraw my existing logo?

Yes — cleaning up or rebuilding an existing mark as proper vector artwork is common, and cheaper than starting over.

What file formats do I get?

SVG, PDF, EPS and PNG — full colour, one colour and reversed — so the same mark works on a website, on a sign, on an invoice and on an embroidered shirt without anybody having to recreate it.

What is the difference between a logo and a wordmark?

A logo is a mark — a drawn symbol. A wordmark is the business name set as lettering, spaced and adjusted by hand rather than typed and left. Most businesses want both, locked together, because the pair covers everything from a favicon to a shopfront.

Can I trademark the logo?

The mark is drawn for you rather than picked from a library, and it is yours outright. Whether a particular mark can be registered is a separate question that depends on what is already on the register in your class — IPONZ or an IP lawyer answers that one, and it is worth asking before a sign gets made.