Brand images in Christchurch

What you get

Palette

Colours with their values, and where each one is allowed to go.

Type

One or two typefaces, with sizes and weights that are actually used.

Layouts

A handful of repeatable arrangements for the things you make most.

A short guide

Some pages, not fifty. Written so a non-designer can use it.

Working files

Yours, in the formats you will need.

How it runs

1. 01What the business is — Who it serves and what it should feel like beside its competitors.
2. 02A fixed quote — Before design starts.
3. 03Direction — Real applications, not adjectives.
4. 04Guide and handover — Files and a short document.

Brand images I have done

• The Cup Company The cup’s eye, blinking on the brand pink — once at two seconds, twice at five.
• Brainstack One red, one kraft, and a set of shots that hold the same light.
• Marks & wordmarks Eighteen marks — invented brands, real registers, one estate.

Questions

What is the difference between a logo and a brand image?

A logo is the mark. A brand image is the palette, the type, the layouts and the rules that make everything else look like it belongs to the same business. Most people need both; the logo alone is from $400 and a brand image from $450.

How much does branding cost in New Zealand?

From $450 here, at a fixed price quoted before the work begins.

Do I need one if I am just starting?

Not always. If money is tight, start with a logo and a palette and add the rest when the business has a shape.

What is actually in the guide?

The palette with its values and where each colour is allowed to go, one or two typefaces with the sizes and weights that get used, and a handful of repeatable layouts for the things you make most. Some pages, not fifty, written so somebody who is not a designer can follow them.

Can you work with the logo we already have?

Yes. An existing mark becomes the fixed point and everything else is built to sit with it. That is usually the cheaper order of doing things, and it avoids throwing away recognition you have already paid for.

How is this different from a template or a Canva kit?

A template gives you a look. This gives you decisions — which colour does what, which type size is a heading, how a post and a label and a sign stay related — written down so they survive being applied by someone else next year. The drift a small business suffers is almost never a shortage of templates.