Southerly
Exterior cleaning, sold on the problem rather than the service.
The hero is the wall before it is washed, and the headline names what the customer is looking at. Quote and services sit directly under it, because that is the order the decision happens in.
Built phone-first — this is a trade people book standing in their own driveway.
- What was made
- Art direction
- Web design
- Front-end build
- Copy
- Built with
- Astro
- Cloudflare Workers
What it does
The problem, photographed
The hero is a wall that has gone green, and the headline names what the customer is already looking at. Quote and services sit directly under it, because that is the order the decision actually happens in — see the problem, ask the price.
Eight lines of work, each with its own answer
Every service is one row: what it is, what it covers, and the tag a tradesperson would use for it. No cards, no icons, nothing to decode — a customer finds the one line they need without reading the other seven.
Local knowledge doing the selling
A section on the four things that weather a house here — the southerly, the salt, the hill, the north pitch — each explained in a sentence. It is the part of the page that proves the business knows the street, which is what a quote request actually rests on.
Everything a quote needs, at the bottom
Phone, mobile, email, hours by day, the full service list, and one honest line: a yard, not a shopfront — quotes happen at your place. Nothing about the footer asks the customer to hunt.
